The Key Creative Tactics for Gaining Attentions in Terms of Marketing Communication

Getting someone's attention isn't always as easy as waving your arms around. For advertisers, it's becoming increasingly difficult to stand out. The volume of advertisements is tenfold from what it was only a few years ago. And that number is only going up. For some ad agencies, this may mean that the information the advertisement provides is less important than the way it's being delivered. Nowadays, it's all about technique.

1. The rule of thirds divides a canvas into equal rectangles. Designers place critical visual elements at rectangles' cross-points while maintaining a neat visual balance. On the other hand, the golden ratio follows the Fibonacci sequence ratio. The rule of thirds and golden ratio help designers place elements in a visually appealing way so the most important parts can get the maximum attention.

2. Color Psychology. Colors play a crucial role when advertisers want to convey a specific emotion, primarily through visuals. Being conscious while using color schemes in your ads helps set a tone for your brand and attract audience's attention. It can even backfire if a brand takes color selection for granted. Understanding how colors influence people will help you make a wise choice for your advertising campaign.

3. Testimonial. A testimonial is a formal statement that testifies to someone or something's qualifications, such as the quality of a product or service. Buyers look at testimonials (even if the seller already claims they're "the best on the market") and often trust them because they come from peers or people with status. Providing buyers with authentic testimonials in your advertisements will not only save them from additional research, but it will also make your brand's reputation more trustworthy. Advertisers often take advantage of user reviews by mentioning them alongside statistics and actual data points gathered from those reviews.

4. Placement and typography. Great advertisers put a lot of thought into placing visual elements in advertisements. It influences how the audience will focus and which area would attract maximum attention. Typography sits beside placement and is equally important. A typographical composition conveys the message and also builds a visual appeal. Font’s usage, color, texture, and pattern, can make or break a design. Some advertisement techniques also include manipulating typography to resemble shapes. Although typography is essential in an advertisement, a creator should always be conscious about how much they're using it. It's better to convey the message through visuals rather than a text-heavy advertisement.

5. Emotional themes in advertisements can be an excellent way to trigger positive (or negative) feelings toward a product or brand. Love, loss, fear, and anger are only a few emotions that can be triggered by an effective advertisement. Using emotion as a tool can make for an advertisement that is not only persuasive but memorable. While challenging to achieve in print, emotion in TV commercials, YouTube ads, and even broadcast commercials can be achieved with the right idea.