The most wonderful feature of modern civilization is advertisement. Open in website or a newspaper you will find advertisement for cinemas, patient medicines, for cosmetics, books, cars and machines and so on. It seems that advertisements are the main business of newspapers. It appears that the items of the news are only excuse for catching the readers unawares. Advertisement has become an important part of modern daily life with business. A big business concern nowadays maintains an advertising cell. All governments have publicity departments which profess to give publicity to the government news. There are advertising firms which specialized in this kind of work and palmists advertise the benefits which the public with derive from them. The impact of advertisement has spread into all walks of life and even poets and philosophers are not free from it. Advertisements should be oriented to the prevailing customs.

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