I promote Steemit but not by using Twitter. I don't like the platform and noticed they remove or make invisible what is promoted. Other platforms and cryptocurrencies to start with but also freedom of speach. Platforms like these (Twitter, Facebook) shouldn't be promoted.
To my opinion we should care more about those who join #Steemit and get lost. We should help them to improve and get better, comment and stay in touch. If those who try hard feel welcome and like it on a longer term they will invite others too.