Philips OLED+ 935 TV is first with new anti burn-in tech
A brand new technology introduced with the 935 also greatly reduces screen burn-in - a problem that can be associated with OLED TVs.
Advanced logo detection technology recognises on-screen channel logos, game UIs and other static content and uses intelligent zone mapping to reduce the brightness in just the logo itself. Reduced brightness is known to reduce OLED burn-in.
This, claims the Philips TV team, reduces around 95 per cent of the standard OLED burn-in issues.
