Airbus Bets Small Is Beautiful as A220 Chases Post-Covid Sales - BNN Bloomberg
Airbus SE is seeking to spur demand for its smallest jetliner by pitching the A220 model as a tool for cutting costs and trimming capacity in the post-coronavirus travel market.
The European company, which took control of the former Bombardier Inc. jet in 2018, is also promoting its ability to fulfill multiple roles spanning short hops between cities to longer trips on routes with limited demand, Antonio Da Costa, Airbus's marketing chief for single-aisle planes, said in an interview.