Jeep Takes Aim at Cadillac Escalade with $111,000 Grand Wagoneer - BNN Bloomberg
The Jeep brand, a pioneer of the modern sport-utility vehicle, has long missed out on one of its most lucrative segments. Not anymore.
Fiat Chrysler Automobiles NV, which merged with French rival PSA Group to become Stellantis NV in January, is debuting three large Jeep SUVs this year, crowned by the Grand Wagoneer, a land yacht that tops out at $111,000 when fully loaded.
