Open-Ended Questions: How to Code & Analyze for Insights [2018]

Survey questions use open-ended questions to get useful insights on the subject of the survey. But to get the insights you need to analyse the answers to the open-ended questions. It is fine if there are only a few answers, but what happens if there are a few hundred or thousands of answers? You will be faced with the monumental task of summarizing them. 

This is where coding the open-ended questions comes handy and in this article Alyona Medelyan, CEO and Founder of Thematic, shares with us the tricks of the trade. 

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