Boosting Steem & DraftCrearte Community | Day 2 - Advertising Campaign on Instagram [30 days - Budget $120.00]
This campaign will have as its main objective to search for artists and designers in two states of Venezuela. People who have a talent and want to monetize it.
AD
You can access it at the link below.
Translation to English: Show your talent with our contest and earn STEEM. +150 Steem weekly. Join the world of cryptocurrencies.
Summary of the Advertising Campaign
Target:
For this promotion we are interested in the public entering the Steemit website and therefore registering. So our objective of this advertising campaign will be that, that is why I have configured the 'Register' button to be redirected to Steemit.com.
With this objective, the system will give us how many clicks were made on the link and we can have one more statistic to analyze.
Audience:
Location (Venezuela):
✓Anzoátegui state
✓Nueva Esparta state
Interests:
✓Art and music, graphic design, crafts, digital illustration, audiovisual, painting, creativity, graphic designer, illustrator, digital art, designers, digital painting, design, sculpture or drawing.
Age and gender:
✓Men and Women
✓Ages between 18 and 46 years old.
With these data it gives us a population of 500 thousand people who can show interest in our advertisement.
Budget and duration
Our budget will be $120.00 USD for 30 days, it would be $4.00 per day.
We will have an approximate reach of between 110 thousand to 300 thousand people.
Ad preview
| News | Explorer | Stories |
|---|---|---|
| |  |
Advertising Campaign Start - Day 2
The following statistics are from May 14 to May 16. The data is obtained from the Facebook Ads mobile app.
Results
In the performance of the ad we have:
| Clicks on the link: 72 | Amount Spent: $5.69 |
|---|---|
| This number is the number of people who have entered Steemit.com | This is the amount that has been spent during these two days. |
Performance
| People reached: 8,463 | Frequency: 1,11 |
|---|---|
| This is the number of times the ad has been shown to a person only once. | This is the average number of times each person has seen the ad. |
The performance has been good but it could improve in the next few days, if we multiply the number of people reached by 30 days it would give us 253,890 people reached as a result, that number is within the range that the system gives me but it could be seen much more. We will see in the next few days...
Interaction
| Reactions | Comments | Shared | Clicks |
|---|---|---|---|
| 47 | 21 | 14 | 72 |
Users have shown interest and shared the post 14 times. We have had quite a bit of interaction on the post. They are excellent statistics for the second day.
Audience
In the demographic data we have:
The percentage represents the number of clicks that were made during these two days.
Men
| Percentage | Clicks on the link | Cost per Click | Reach |
|---|---|---|---|
| 22% | 16 | 0.13$ | 3,330 |
Women
| Percentage | Clicks on the link | Cost per Click | Reach |
|---|---|---|---|
| 78% | 56 | 0.06$ | 5,133 |
Ages
| 18-24 | 25-34 | 35-44 | 45-54 |
|---|---|---|---|
| 16 | 26 | 29 | 1 |
Reach by age
| 18-24 | 25-34 | 35-44 | 45-54 |
|---|---|---|---|
| 2293 | 2832 | 2752 | 586 |
With this data we can improve the segmentation of the public. Here we see that the public with the age between 45 and 54 years and who have art as interests, are not interested in the advertisement or there is not enough population with these interests.
Locations on Instagram
This graph shows in which section of Instagram the ad was shown.
| News | Explorer | Stories |
|---|---|---|
| 5994 | 572 | 2178 |
The reach was greater in the Instagram news and in the Explore section it was only shown 572 times.
Location
The artists and designers of the Anzoategui state were the ones who were shown the ad the most. Anzoátegui has a larger population compared to the Caribbean island Nueva Esparta. Both are states in the eastern part of the country.
Reach
| Anzoátegui | Nueva Esparta |
|---|---|
| 5906 | 2558 |
Clicks
| Anzoátegui | Nueva Esparta |
|---|---|
| 50 | 24 |
Conclusion
We have obtained very good results in just 1 and a half because Instagram took 12 hours to activate the advertising, so they are excellent results in such a short time.
Of the 21 comments we had on our post, 18 have requested more information about Steemit and have been sent private information about the steps they should take to register and join the communities. We hope that tomorrow the people who requested information will join Steemit. Every two days I will upload the summary of the advertising campaign.
Steem on!🚀
Excelente trabajo @oscarcc89, gracias por ayudar a Impulsar STEEM y la comunidad DraftCrearte.
Excellent, the receptivity and the number of users is impressive, every time we will be more in the massive impulse of the platform and in favor of Steem. As shown, the audience in Venezuela is large and the artists and more will join. Instagram as part of the strategy towards #Steemit, @Crearte and #Steem is an excellent tool to add steemians.
Excelente trabajo
nice....
why not to post on promosteem page ?
I wasn't really sure if I could post to the promosteem community because I also promote to the DraftCrearte community. But if it seems correct to you, I could post the following statistics on the promosteem community.
Thank you @arie.steem !
i think this is oke, because your ads have promotional effect for steemit. this post called promo stuff. so, this is fit in promosteem post
I'll upload the next stats on promosteem!
Thanks for your recommendation!
Guaooooo, excelente trabajo @oscarcc89. Dentro de poco tiempo veremos un resultado exponencial
Estrategia genial para captar inversores y artístas, excelente impulso para #steem a través de #Draftcrearte, buen trabajo @oscarcc89
I had asked the curators about this idea many times before, but I didn't get an answer. I'm glad for you. success together we are strong together 💪
You are right together we can do much more.
About this...
I think it is up to us to take this type of initiative to boost Steem.
Thanks for comment @svm038
Steem on!
Me encantó todo bien Detallado y dinámico ya me activo a realizar publicidad en mis cuentas personales..