Email marketing privacy policy
Email marketing privacy policy
What does privacy policy mean?
On the article
What is your privacy policy?
What is GDPR?
Privacy policy features
Who should draft the privacy policy?
Privacy policy obligations
Privacy policy templates and examples
Privacy and cookie policy
What does privacy policy mean? Why does each website need information that clearly shows how to collect, use, and manage user data? What are the penalties for not complying with the GDPR?
The administrator of the blog and the website, GDPR, and compliance, its own privacy policy on the need to create an engrossed, not you. So why do we need to create a document that clearly shows how data is collected and managed? Above all, what should it include?
Users leave personal data such as names, names, and addresses on the Internet, along with much other information that identifies users and tracks the behavior of the Web. In recent years, legislators have paid particular attention to the collection of behavioral data by websites for profiling purposes. Therefore, their use is now only permitted after the user's informed consent. The European Parliament regulates this issue with the General Data Protection Regulation (GDPR 2016/679), which specifically requires all website operators to draft a privacy policy.
What is your privacy policy?
Legislators have established the protection of users' online privacy as the primary purpose of all blog or website administrators.
Privacy policy, in order to specify how to manage personal data and all of the Web site, is created to a document that is needed. Information is available for as long as the details are so that users can express freely the explicit and informed consent, whether personal data of the visitors, how they are processing, and management clearly show there is a need. In fact, personal data contains cookies that Google Analytics uses to track visitor behavior.
As mentioned above, the obligation to create a privacy policy for all websites is due to EU regulations. Find out below what it is and what it establishes.
What is GDPR?
The General Data Protection Regulation 2016/679 (also known as GDPR ) governs and harmonizes all European law on this subject through 99 articles and 173 "recitals". Therefore, all states of the Union must do so without room for freedom. This rule was published in the Official Journal of the European Union on May 4, 2016, and came into effect on May 25, 2018. From this date onwards, compliance with the GDPR is mandatory for all EU member states.
The regulations, the data need to know the risks that may be associated with methods and usage collection, and the data processing that it is necessary to process the data only after the informed consent of the stakeholders have been established. This is not just the issue of rights to the protection of personal data already established by Directive 95/46. Rather, it is, useful self-determination is a basic principle; its own vision of the data is necessary to the.
Therefore, the relevance of all website managers who have clear and comprehensive documentation on the site's privacy policy.
Privacy policy features
This information is the purpose and method of data processing by the owner to notify users about the aims of you. Therefore, it should be clear, exhaustive, and as detailed as possible. Data processing management's user rights are processed data of the type, their storage, processing location, and purpose, (how to change and setting) links Cookie is issued by the site, and the external content.
It is the duty of the data controller to ensure the transparency and accuracy of the process from collection to management, and the data controller must demonstrate that it can do so at any time.
Basically, for the privacy policy, you must indicate the following:.
Data controller and data protection officer
Personal data to be processed
Location and purpose of processing
Legal basis for processing
Receiver
Transfer of personal data (especially to non-EU countries)
Storage method and period
Data subject rights
Complaint procedure
Related cookies
Links to external content
How to change the settings
For e-commerce sites, the GDPR explicitly states that each owner is responsible for processing and must demonstrate its security to the governing body through processing records.
Who should draft the privacy policy?
Privacy policy information must be created by the data administrator, the legal representative of the website. In fact, this figure is obliged to establish the purpose and means of collecting and processing data. Data administrators can also delegate close associates, also known as privacy managers, as long as the document clearly states their identity.
The information should be as relevant as possible to a particular case. That is, it must be customized and not "copied" on your website. Therefore, it is advisable to rely on an expert on this subject.
Privacy policy obligations
The privacy policy is an essential document for all websites. This is mandatory, not optional, as the processing of visitor data is professionally important and explicitly regulated. Collecting, storing, and analyzing information is an essential activity for web marketers. In fact, this allows you to design and implement highly personalized and therefore effective campaigns. However, doing this in full compliance with privacy rules is just as important.
Until a few years ago, the perspective of personal data obligations was the perspective of abuse of collection. Today, you have a duty to manage your privacy, update it regularly, and process your GDPR compliant recording system.
This is the logic of accountability. That is the correct organization of tracking activities and essential traceability. Failure to ensure proper data collection and management will result in penalties (regardless of misuse).
Fine: What if my site doesn't have a privacy policy?
Users who believe their right to privacy has been violated shall send a request to the data controller to immediately stop the illegal activity. If the response does not arrive within 30 days, or if the stakeholders determine that it is inadequate, he/she may send an appeal, complaint, or report to the guarantor.
The GDPR will impose a fine of up to € 20 million in the event of a personal data breach. To confirm compliance with the law, we have created a diagram of the Data Protection Officer (DPO).
Sanctions are divided into two parentheses. These are triggered according to the severity of the fraud.
The first one can reach up to 10 million euros, or if this is high it can reach 2% of sales.
The second is up to 20 million, or 4% of sales.
If the data subject is also damaged by the breach, compensation must be included.
Privacy policy templates and examples
Just rely on legal requirements to create an effective privacy policy. The GDPR template provides more information about your website's privacy policy. Indeed, avoid "bureaucrats". Be simple and direct. Information can be published on the website with a link to the home page.
Your privacy policy should be customized to the details of your website. Please avoid copying/pasting from other sites. It is recommended to rely on some CSMs.
Create a privacy policy in WordPress
WordPress is probably one of the most popular content management systems (CMS) and also supports the creation of privacy policies. In fact, the Privacy section of the menu has a standard website privacy policy template that you can modify and customize. The CMS provides detailed guidelines for creating a valid privacy policy with a number of dedicated plugins. However, this does not guarantee a 100% correct privacy policy or the risk of sanctions.
Privacy and cookie policy
Cookies are often referred to in the context of personal data. What are website cookies?
In other words, it can be represented as a small text file stored in your browser when you are visiting the site. They can be divided into two types:
First-party cookies stored in the domain viewed by the user
Third-party cookies stored in another domain
Third-party cookies allow you to track user behavior on the web so that you can track your habits and interests.
In terms of privacy, the spotlight is exactly on third-party cookies. This has led major browsers such as Firefox, Edge, and Safari to abandon them, but Google Chrome has proposed a gradual removal process that will end in 2023.
Your privacy policy must always indicate which cookie it conveys and how to disable it.
Guarantor, Cookie section, rather than in a separate document, there must be an integral part of the privacy policy that specifies that you have. If it is on a separate page, it should contain a link to the information.
In this transition period from the current up to 2023 data from the third party is collected in the case, privacy policy, you must indicate the following:.
Category of personal data being processed
Personal data source
Finally, you can update your privacy policy. This is because the data controller is subject to change and the website may implement new technologies. For this reason, users are invited to access regularly.
In conclusion, the importance of complying with European regulations on privacy cannot be underestimated. There is no panic.