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Sentiment analysis is like shining a spotlight on the emotions and overall perception of a product or token. It's like the gossip zone where people share their thoughts and reactions on social media. This feedback can be positive or negative, depending on how well the product is received. For STEEM token, sentiment analysis on social media helps gauge how it's doing in the market. Positive sentiment attracts investors and can lead to growth and potential. Just like a negative review for an acne cream can impact sales, social media sentiment can influence the success of a token. It's all about understanding the audience and their perception.