The project team is the first thing I normally check for; if they are unknown to me, that's a red signal for me. I make sure to read about them and their reputation. In order to determine their plans, I review their website, roadmaps, and white paper. whether the project isn't a copy and paste of another, I then check their community to see whether it's active or made up entirely of bots. Since genuine projects have effective marketing strategies, they will also have people involved. The CEX listings on Binance and Bitget, which you mentioned, are beneficial because not all of them aim to take advantage of the community members. That way, you'll know what to do if you verify these criteria and everything is well.