The Security Benefits of Applying Blockchain Withing any Industry, and the impact of cryptocurrency on the industry.

The blockchain being a distributed immutable ledger used for storing information in a decentralized form and with this, it is no doubt that it is secured, transparent and immutable. In the past, virtually all industries were centralised and needed a middleman, middle device or software to function perfectly.

The supply chain was one very big problem following the fact that difference in industries, countries and timezones were inevitable. Several industries would only function better with a trusted middleman who would not bridge their contract but then, this isn't always the case as there is always a bridge of Contract.

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Blockchain and Advertising

We all know that Facebook, Google, Amazon, Microsoft and a few other companies collect data gotten from individuals, businesses, political parties and other organization, with the aim of using this for advertising purposes but then, we all know this isn't true, as your data is in a high risk of getting lost due to its central network, get sold, or used against a start up company or competition.

Facebook has been accused severally of selling users data for profits beyond advertising. Cambridge Analytical was just there to expose them. Recently, Google and Amazon were also accused of using data of customers and competitors to attack their competitions.

With the blockchain, Security is key. The fact that your data isn't saved on a single server but rather on several nodes making it Decentralize and very difficult to be hacked and cannot be sold for personal gains is guaranteed. Instead of trusting a single entity for results which they have proven not to be able to meet up with. With contracts, the blockchain has made transacting between two or more parties easy and advertising will be decentralised.

With incentives on the blockchain, advertising becomes decentralized with the right people getting incentives for doing the right thing.

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Blockchain Companies in Advertising

Although most of the companies in the world are still centralised and this same time applies with the advertising company, there are still companies that are built on the blockchain and are decebtralized. They are;

• NYIAX
• Lucidity
• Parsec
• AdLedger
• Amino
• AdEx Network
• Brave

The importance of Cryptocurrency and Blockchain in the Advertising industry.

• Transparency
  Unlike centralised advertising companies that uses a single server and keep records away from their customers since they cannot access the server but with the blockchain, data is stored in decentralized nodes, thereby allowing users access their data.

• Immutability
  The fact that it cannot be tampered with makes it, removed after being added makes it trustworthy.

• Security
  The Blockchain currently cannot be hacked to removed data, this is because data is stored securely.