HelloGold and Boost forge partnership to enable customers to buy gold from as low as RM1

HelloGold has announced that it is partnering with Boost, a mobile lifestyle wallet developed in Malaysia by Axiata Digital, which aims to revolutionize the way consumers transact in today’s modern and digital world.

The partnership is looking to integrate the HelloGold offer with Boost which allows Boost users to buy 99.99% pure gold starting from as little as RM1.

Robin Lee, CEO of HelloGold, commented “HelloGold was created to make gold and other sophisticated financial products affordable and available to everyone. This agreement with Axiata Digital takes us dramatically closer to that vision.”

HelloGold provides an app-based platform that allows customers to buy, store, and sell physical investment-grade gold. The physical gold is safely vaulted and can be delivered to the customer directly. Since its launch in April 2017, the app has garnered 20,000 downloads in Malaysia and has won the IRBA’s Most Innovative product award and selected for MOF’s TenXClub.

Meanwhile, Boost aims to revolutionise the way consumers transact in today’s increasingly digital and mobile world. Combining the lifestyle needs of consumers and cutting edge digital technology, Boost makes cashless transactions easier, faster, more secure as well as provide an overall more rewarding experience for consumers, right from their smartphones.

Further information about HelloGold can be found at www.hellogold.com.

About Axiata Digital

Axiata Digital, the digital services arm of Axiata Group Berhad, was established to support the increasingly digital lifestyle of Axiata consumers. In just four years, this portfolio now consists of 29 digital brands, servicing growing demands in mobile money, mobile insurance, mobile advertising, e-commerce, entertainment and education among which are 11st, StoreKing, BIMA, AdKnowledge Asia, Yonder Music and WSO2.Telco.