Do you feel that people are changing and are more concerned how they fuel their body?
I noticed an increase in the number of people concerned about their eating habits and excercise.
Have you noticed in your local super market how labels are changing? Healthy and powerful foods are being displayed in front of unhealthy foods.
Certainly there's so much more awareness for healthy food choices. Especially the rising concern with excess sugar consumption and toxic additives. At least that's the trend in North America!