A bit of both really. As you know, all vegans/vegetarians are pompous, self-important snobs who need to be taken down a peg or two. I'm over 30 years a veggie and believe me, I've heard every inane argument in defence of cruelty ad nauseam.
I know it won't be in my lifetime, but I'm confident that a more civilised version of the human race will look back at our treatment of our fellow creatures with horror and disbelief.