Gucci becomes first major brand to accept ApeCoin payments
Gucci has ramped up its Web3 industries by allowing crypto nerds to purchase its products with ApeCoin in its stores.
Italian fashion giant Gucci has become the first major brand to accept payments in the form of the Bored Ape Yacht Club-affiliated ApeCoin(APE)
The move was declared on Monday and could provide the ApeCoin project with significant mainstream exposure along with bringing further utility to the cryptocurrency.
Gucci customers in the United States will now be able to purchase items in-store with APE. while the payment infrastructure will be provided by BitPay. a firm that has supported big names such as AMC Theaters accept crypto payments in the past.
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