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RE: Gridcoin Advertising (8): Googling BOINC
Great read and great work!
Regarding your proposal for funding increase:
I am concerned that the current barriers of access for new users encourages more people to scan and scatter than we might like. As this issue of access is currently one under intense and active development, I would be in favor of delaying your proposed increase to GoogleAd funding for a few weeks -- once we have the new information up and running we will be able to maintain the attention of far more visitors for a longer period, perhaps even to the point of adoption.
However, going from 5 to 20 seems like a small amount, even if it is quadrupling funding, so I'm not terribly committed to delaying.
Also, where is this funding coming from and how we do we donate?
Thoughts?
Google charges my credit card at the end of every month (~300 USD currently). I am refunded from the Gridcoin Foundation every few months or so (in GRC).
meep
no other thoughts? XD
Well, even if I put up the poll today, I guess it needs a minimum of 3 weeks to collect enough votes to decide on such a large expense. So, it can't happen tomorrow even if we wanted to :)
Regarding the website and rebranding... website has been updated yesterday, so let's say that's covered. As for new design - yes, it's in the works, but we are targeting only BOINC users with this ad campaign and most of them don't find design and fancy marketing that important. In fact, science-related slogans work best (altruistic messages like volunteer computing matters, science first and foremost etc.)
I agree about who to target and the messaging of marketing, but, and the current super block issue highlights this point I think, there are currently many barriers to adoption. It's not so much about design and fancy marketing. The instructions and explanations are fairly difficult to follow for people new to crypto -- and not all BOINCers are crypto. That, the superblock issues, the reward schedule, and cpid modification issue, and several others are issues that will damage GRC should there be another influx of users.
There is often an urge to expand marketing after
A. a large spike in price and
B. there has been an influx of users.
The first already happened -- which is why GRC is/was in a particular bubble the past weeks (BTC/ETH crash happening at the time of the post so all bubbles are popping).
The second is happening now. I would argue that we should stop actively marketing until the issues raised by the most recent influx of users settle. Every time GRC scales there are going to be new issues that crop up. Are we sure we want to pile two stages of adoption on top of each other in such quick succession?
Edit: I forgot, the voting system currently doesn't work either so that will be another issue I would think should be fixed before we bring any proposal regarding anything to a vote = )