I support your call. My marketing idea (I wrote ~ a year ago about) is promoting Gridcoin as a side-promotion to projects, or in other words - to focus on promoting BOINC projects and somewhere besides to mention gridcoin.
Just a few days ago @delta1512 published a nice article I would like to see mentioned on twitter / facebook etc.

We should re-think and re-do several things this year. Other blockchains move with speeds of jets, this one with a speed of a tortoise...

P.S. BOINC projects can be seen as kind of dapps for gridcoin blockchain.