@joshoeah, this comment is a little late in the game, but I was wondering if you had tried a version of this new logo with the same shape, but the bottom half of the DNA strand is microcircuits, blending upwards into the current "analog" DNA strand. I know you're going for simplicity here, so my suggestion might be too "busy" for a good logo. anyway, love the new one, really slick. and I vote purple, because it really jumps out to the eye in a sea of gold/silver/green coins.