In any social media context money runs everything, so if the userbase doesn't like shilling then it'll be covert account selling or product placement a la reddit, or if the userbase doesn't care or wants to be sold product then influencers will be public and shameless about it a la instagram. We'd need the userbase size and view numbers up to get any mainstream companies interested in shilling on this website, so our relative invisibility to them is kind of a blessing in disguise. Now only if there were quality content to make that lack of outside influence worthwhile...