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RE: Use shocking headlines… to go viral!
The unique and eyes catching of the headline and well as sub headline will determine whether to reader is going to be engrossed through out while reading a book.
Just like you have said. Before I begin reading a text, I first of all check the picture caption whether it has a relation to the headline before I will go into detail. So it is a must for a blogger to choose a title or headline that has a correlation with the entire content.