This is very true. Bezos is 'new money', an upstart, and a neophyte to the game. The Rothschild family has a piece of every national bank in the world, and know better how to hold that power.

You don't hold it in your personal name. You control it through proxies.

If Bezos, Gates, and Buffet manage to craft legacies that continue to hold their wealth, their posterity will learn this, too.