Google Introduced 2 New Ad Campaign Types

in #googleads • last year (edited)

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At the Google Marketing Live EMEA in Dublin, Google Introduced to us 2 New Campaign Types: Video Views and Demand Gen 🔥

💥Video view Campaigns. Video view campaigns combine a variety of formats including skippable in-stream ads, in-feed ads, and Shorts ads to get the most out of a budget. The beta for Video view campaigns will be launched next month.

💥Demand gen campaigns. New Demand Gen campaigns will leverage AI and help to engage and drive action with consumers. These campaigns will work across: Shorts, YouTube in-stream, YouTube in-feed, Discover and Gmail placements.

If you haven't heard about the latest news yet, Google published a #GML2023 summary here: https://goo.gle/45ozbvj

#gml #ppc #ppcadvertising #gml2023
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