Google announces 100,000 scholarships for online certificates in data analytics, project management and UX

Today, Google announced three new online certificate programs in data analytics, project management and user experience design.

The certificates are created and taught by Google employees, do not require a college degree, can be completed in three to six months and are offered through the online learning platform Coursera. Google says it will consider all of its certificates as the equivalent of a four-year college degree for related roles at the company.
"This is not revenue-generating for Google," says Google vice president, Lisa Gevelber, who leads Grow with Google and Google for Startups and serves as the company's Americas chief marketing officer. "There's a small cost from the Coursera platform itself — the current pricing is $49 a month — but we want to ensure that anyone who wants to have this opportunity, can have it."

The tech giant has committed to funding 100,000 need-based scholarships for individuals enrolled in any of these career certificate programs and will be awarding over $10 million in grants to YWCA, NPower and JFF — three nonprofits that partner with Google to provide workforce development to women, veterans and underrepresented Americans.

Gevelber says Google chose the specific fields of data analytics, project management and user experience because they can lead to "high-growth, high-paying careers."
Google's announcement comes as the United States grapples with historically high unemployment levels. According to most recent data from the U.S. Labor Department, 33 million people were collecting unemployment benefits as of June 20 — five times the previous high of 6.6 million hit during the Great Recession.

And while some of these jobs may return over time, the coronavirus pandemic has heightened fears that some jobs may not return for a variety of reasons, including cost-cutting measures, closing of businesses and also automation.