Anthony Constantinou Share Guidelines to create effective content
The benefit of having SEO written content is that it makes a website highly competitive and stands out from the competition. There are innumerable websites on the Internet with hundreds being added on a daily basis, and every site competes for the attention of online users. So if you want to ensure to attract the right targeted audience and in large numbers this is the best option. This will attract your intended audience and also new visitors who have not accessed your site earlier. A few guidelines that can help to create effective content are as follows:
Before one creates content they need to be aware of the audience or segment of the market that will use their products or services. It is this audience that needs to be targeted and they need to find out about the likes, dislikes and other demographic data. Gathering this information will enable the content writer to create content that will be relevant and effective. By knowing what readers’ preferences are it is easier to create compelling content.
Content creation must be well in sync with current trends of that period. This will make it more appealing and effective as readers like to be in touch with the latest trends. The writer needs to be selective about the subject matter and should choose a topic that will meet the requirements of readers. This can be achieved by finding out the information that your targeted audience seeks. Also try to create information that is unique and original so as to attract the reader and be of use to them. The content should be of exceptional quality, so as to stand out from the competition.
The content should not be long winded and keep it simple and brief. Ensure that the article or post is informative without being tedious. This is possible by communicating information using precise language. This will make it enjoyable to read and not tire readers. The objective is to be comprehensive while remaining succinct.
A content writer has to be discerning about their choice of keywords and phrases. All of this can be obtained online through the use of free tools that facilitate analysis and research of keywords. These provide a list of phrases and keywords that are chosen on popularity among search engine users. This will enable the content writer to have a clear idea of the competition that makes use of these keywords. The objective here is not to aim to opt for words that are highly competitive and instead to choose words that have mid levels of competition. This will help to make your content figure in the listings among relevant articles.
The key here is not to overdo the use of keywords that need to be evenly distributed all through the article. The ideal density of keywords in any content is approximately 2-3% and this needs to be rigorously followed. What matters is their placement which should feature in the title, in the body of the content and towards the end. These need to be placed in a manner so that they appear to a natural part of the content.