Bitcoin’s Facebook 'Not a Bot' Trial Signals Revamped Social Infrastructure

The business said on Tuesday that it was testing a brand-new ad type that would allow businesses to pay Facebook users to listen to specific media, such as podcasts or music. The advertising will show up in the News Feed and are intended to supplement the social network's existing revenue approach, which is based on user activity and includes sponsored posts and promoted posts.

However, unlike conventional advertising, these new adverts won't be integrated into ordinary articles. Instead of being featured at the top of users' news feeds, they will be pushed as sponsored stories on users' timelines and shared among friends' news feeds.

The AMP format, or Accelerated Mobile Pages, which speeds up web pages so they load more quickly in mobile search results, is similar to what Google has been providing via sponsored stories for years. But with these adverts, Facebook is accelerating news streams rather than web pages.