EON Protocol: What differentiates EON Platform from traditional digital gaming platforms?

stazhao (61)in #gaming • 6 years ago (edited)

Gaming industry is booming but the industry is not immune to the problems. However, it’s certain that blockchain technology is going to revolutionize the industry and it will help the developers to get rid of the problems which are barring the industry from growing at full potential. In a traditional gaming industry, the developers need to pay more than 30% of their revenue to the centralized digital game distribution networks like Google, Apple, Steam and others in order to access the players.

In addition, the developers spend huge amounts of money on marketing campaigns. The cost of global advertising of the games alone reaches $15 billion a year which all goes to the big corporations like Google, Facebook and other similar platforms. This huge money is distributed among the middlemen and has nothing to do with the game development.

As a matter of fact, the developers are spending more money on selling the game and on reaching the users than they spend on building a game. All these expenses are ultimately transferred to the gamers because of which the cost goes higher for the end user and the big centralized platforms and the advertisement companies are the only winners whereas the developers and the gamers are the actual losers.

There are many other problems existing in the traditional gaming industry which are detailed below.

Issues relating to payment methods

A major problem occurs at the time when the developers release a new game globally and they need to integrate the currencies of different countries with their payment system. It’s a very cumbersome matter, in some countries the payments can only be done in the local currency which requires to add the local partners to handle the payments in the currency of that specific country.

This also requires to tackle the ever-changing currency exchange rates. In addition to that the big centralized game distribution networks delay the payments to the developers for more than 60 days which causes a serious problem in terms of cash flow for the developers. All these problems result in the increased cost for the developers.

Promoting and marketing the games

Another huge problem faced by the developers is the increasing cost of promoting and marketing their games. According to an estimate the cost of acquiring a new user has risen from $1 to almost $15 and its continuously going up. Its believed that approximately 30% of the developers’ revenue is distributed among the marketing and advertising giants in order to reach the targeted users.

Solutions provided by EON Foundation

EON Foundation is going to build a blockchain enabled platform that will tackle the problems existing in the traditional gaming industry.

The platform will provide an opportunity to connect he developers directly to the gamers without involving any middleman that will drastically reduce the developer’s cost and hence reducing the cost for the end user too. In addition to that the payments would be possible through cryptocurrencies that would eliminate the need to integrate the local partners to handle the payments in the regional currencies.

The developers will also receive the payments much quicker through EON platform because the blockchain technology will make the transactions much faster and more transparent. The developers will have the freedom to either keep the cryptocurrency or to convert them into fiat currency.