neeeaaaa... not quite accurate... when they say:"The market don´t want that." they mean :"there is no Publisher willing to pay us, to make a game there is no Data for"
MMOs are ridiculously expensive, on the short and the long run. It´s always about minimizing the risk.
Another problem, especially today, our money is not relay something worth. when was the last time our Money had a inflation? by 2% a Year your money has lost ~25% after 10 Years, so that´s a Problem.