EIP- A REVOLUTION IN ESPORT MARKETING
From a research by e-sports and mobile intelligence experts Newzoo, the global e-sport revenue generated via advertising, sponsorship, media rights, merchandise and tickets and additional game publisher investments reached an approximate value of US$463 million in 2016. Ashley Ringrose said“E-sports is the most untapped segment of entertainment. Films are filled with product placement, but with gaming, especially mobile gaming due to lower barrier to entry, brands can own the entire game,”
The continued increasing growth of E-sport has started catching the eye of big-spending marketers such as Arby's, Audi, Coca-Cola, PepsiCo, Gillette and Bud Light. They are among the brands putting money into E-sports in hopes of reaching the sport's demographic sweet spot: males between the ages of 21 to 35 who are increasingly hard to reach via traditional advertising. For marketers able to navigate the nascent e-sports landscape, the introduction of E-sports Interactive Platform (EIP) which is the first interactive platform based on blockchain technology for business in E-sports which use smart contracts to link sponsors partners gamer and E-sports audience (fans) all in one platform is a great innovation.
PARTICIPANTS IN THE EIP ECOSYSTEM
PLATFORM: EIP platform is a decentralized marketing platform that allows participating Brands and Companies to understand, develop, forecast and monetize the E-sports audience, conduct advertising campaigns, implement loyalty programs, receive feedback from the audience and obtain its engagement. Audience will have access to budgets of Brands, and also, will be able to participate in the development of E-sports
BRANDS AND COMPANIES: Brands and Companies are the world's largest advertising agencies, franchises, companies, as well as small organizations, non-endemic partners concerned in the audience of the global E-sports market, which is developing faster than any other in the world.
PARTICIPANTS OF THE GLOBAL ESPORTS MARKET: Participants of the global E-sports market are publishers of games, applications, organizers of sports leagues, media organizations and professional teams.
AUDIENCE(ESPORTS LOVERS): Audience of E-sports is all fans and lovers of computer games.
THE EMI TOKEN
EMI Token is a utility token that would be utilized within EIP’s platform in the best possible manner to make EIP popularity among users grow and drive the value of EMI tokens up as well The EMI token is planned to be the only means of exchange for handling all types of rewards and one of the means of payment within the EIP ecosystem. The EMI token will be accepted as a payment method in partner services.below is the analysis of EMI token sale and distribution
THE ROAD MAP
To know more about EIP visit:
Website: https://eiplatform.io
Telegram:https://t.me/EIP_ecosystem
ANN thread: https://bitcointalk.org/index.php?topic=3331909.0
Publisher: Jamisky