Is it better to be happy or to be free?
Some say ignorance is bliss. Some say freedom is the opposite of security. They put the question: would you rather have freedom or security. Rarely do we get the question would you rather be happy or free? Technology is developing in such a way that we could choose to go into the matrix. What I mean is, we could build a virtual or altered reality tailored for each participant. The question is would you as a participant rather have that reality modeled after facts, science, truth, or would it be better to have it be modeled on faith, belief, and post-science narratives?
Alternate reality technology will allow for entire "universes" to be overlayed on top of our current reality. Alternate reality technology goes beyond Pokemon GO. It goes beyond memetics. It's potentially a shared reality between participants. The question to ask or which few are asking is what could go wrong? Could this alternate reality technology replace religion as we know it? Could alternate reality technology evolve into what some currently consider as "cults"? If you had to direct this technology how would you do it? Would you put any safeguards in place?
An accurate model of reality is important if you want to be free and wise
I would suggest that a prerequisite for being free is to at minimum be in pursuit of wisdom. If wisdom is based on the accuracy of your model (from which you make your predictions) then to always be in pursuit of a more accurate model is what I would consider pursuit of wisdom. In physics we have the standard model and we have physicists who do experiments (collecting and analyzing data) to prove whether or not what they observe matches what the standard model predicts. There are other models as well; for instance psychology offers behaviorism which states there is no such thing as free will and that all animal behavior (all behavior) are responses to stimuli in the environment.
Behaviorism is the most successful model of behavioral psychology. It offers us a mechanism for how to teach (operant conditioning, classical conditioning) which works all animals who have a nervous system. This systemic approach to understanding animal behavior is highlighted by the Skinnerbox which proves in experiment that behaviorism predicts behavior. If behaviorism can predict behavior then we can ask the question of whether or not there is free will. Behaviorism itself does not definitively answer that question but according to the standard model of physics there is no free will unless it exists at the particle level. So if you do believe you have free will then the particles which make you up must also have free will, but from what we know about classical physics the universe is deterministic. Quantum physics is less clear, but we know the standard model is correct and we have reason to believe behaviorism is also correct.