Part 1: How RAWG will use the Blockchain to become the IMDb for the Gamers
Introduction: Global Video Gaming Market
The popularity of Video Games has been growing over the years, and so has the number of video game enthusiasts. The fact that video games offer the thrill of amusement park entertainment minus the travel time and costs is a significant draw for more and more people to the exciting video gaming experience.
Global Video Gaming market has been booming year on year. The industry revenues are expected to grow from USD 101.1 billion in 2016 to USD 171.96 billion by 2025, according to a new report by Grand View Research, Inc., registering a 6.5% CAGR during the forecast period.
The technological advancements in gaming hardware and software are expected to catapult the industry growth in the coming years.
The immersive gaming experience that these technological advancements offer has been attracting more & more gaming enthusiasts and opened up lucrative business opportunities in this entertainment sector. In fact, the gaming market is the top-ranked segment in the entertainment industry. The number of video gamers worldwide is expected to grow from an estimated 1.2 billion in 2014 to a mind-boggling 2.73 billion by 2021.
Advertising market, in the same vein, has been witnessing steady growth and is expected to reach $600bn by 2021.
The online advertising market is expected to make up half of the total advertising market in this time frame! Both US and Europe have seen double digit year on year growth in the digital advertising in 2016, and the overall online advertising was forecasted to reach @204billion in 2017 worldwide.
The impressive growth of the video gaming market has enabled businesses to come up with ideas and solutions to make the ecosystem more efficient and effective. RAWG is an organization that is making giant strides in resolving two significant issues inherent in the gaming experience today.
1. Although the number of gamers using multiple devices to play is high, there is no cross-platform recommendation service available today – similar to those available for movies, music or books.
2. Despite being skilled and investing a lot of time in gaming, gamers do not get sufficiently rewarded for their hobby.
How does RAWG resolve these issues?
Provides Recommendation service and a rich database of games.
RAWG is a one-stop solution for the above issues. It is an online recommendation service and a database of games from all popular platforms. It can be christened the Internet Gaming Database akin to IMDb.
RAWG brings the global gaming community on a common platform. RAWG’s database has a collection of over 50,000 games already from popular platforms like Steam, PlayStation Store, Xbox Games Store, App Store, Google Play, GOG and Nintendo Game Store and is expected to grow to 200,000 in a year.
RAWG provides a unique Big Data based recommendation system using which users get personalized recommendations to find new games based on their interests. The platform allows gamers to interact, share their experience, follow each other, review & rate their opinions, thereby providing more validated recommendations to gamers who seek peer feedback.
Reward System
The gamers will get rewarded in the form of RAWG tokens (blockchain based units.) for their achievements. The token certifies the gamer’s contribution. The gamer can trade these tokens on the platform for product services or any other benefits. The gamer will have a wallet that stores the information on the number of tokens owned by the player and details of his transactions.
These tokens can be transferred from one gamer to another as well. A gamer will have the flexibility to use his tokens whenever he wishes within the stated rules for such transactions.
Leadership Team
The impressive team that is behind RAWG includes dynamic professionals from the media, video gaming and entertainment sectors, led by its Founder & CEO, Mr. Gadji Makhtiev, who is the founder & CEO of Kanobu, a leading Russian Gaming outlet.
Dasha Lyalin, the COO, has been the CEO of mobile VAS and entertainment streaming service inside the largest Eastern European mobile retailer Svyaznoy.
Alexey Gornasteav, the Co-founder & CPO, has been the CPO of Kanobu, a leading Russian Gaming outlet.
The CTO, Samat Galimov, brings in his rich experience as CTO of leading Russian news media Meduza and social e-reading subscription service Bookmate.
RAWG has the backing of notable names from the from the crypto, gaming, and financial markets, who sit on its advisory board.
For more information about RAWG, please head to their Website or Medium Blog.