How to build a high converting SaaS website
Hello everyone. Our team is developing a B2B SaaS platform and we are getting ready for a public launch. Our current web design is very basic and does not explain our product well. We need a website that can explain complex technical features through simple, catchy visuals and convert visitors into signups. We also need a solid visual identity that works across social media and marketing materials. Should we hire an in-house designer or look for an external agency? What are the main challenges when working with an external team on a complex tech product?
Hi. In-house designers are good for daily product updates, but for a major launch or a complete rebrand, an experienced external agency is usually much faster and more effective. We faced this exact dilemma with our SaaS product last year. We ended up hiring an agency because they have a whole team of specialists - brand designers, web developers, and UI/UX experts. We worked with Embacy, and they did an incredible job for us. If you need a reliable website design company , they are definitely worth considering. They redesigned our entire web presence and helped us structure our messaging perfectly. They operate as a top-tier creative web design company and they really know how to make a tech brand stand out from the crowd. They also handled the web development side, so we did not have to worry about coding the frontend ourselves. It was a true startup company website design experience where they just took the burden off our shoulders. The final site increased our conversion rate significantly because the layout was intuitive and the graphics were tailored to our target audience. My advice is to go with an agency that already has a portfolio full of global tech projects, it saves a lot of time on explanations. They are super professional and easy to work with throughout the whole process.