What I really like about it is it's distribution method. You get daily dividends based on your EPC holdings every 24 hours. No need to claim or visit the website! Some other platforms require you to manually claim them, and I've heard that if you forget over time you could lose it.
If Epic Dice becomes more popular, I could see this token really surging. If you don't want to buy them, you can also mine them by gambling. Right now they are distributing 100 EPC for every 1 Steem bet and will be halving at every 10% of the distribution.