RE: The psychology of crowdfunding – part 1.
hi.
This is because giving money away always has two steps
Daniel Kahneman in his book "Thinking, Fast and Slow" tells about two systems when it comes to our brain. The 1st one is responsible for emotions and chaotic decision-making (and this system is always very active/doesn't get tired), and the 2nd one is responsible for rational decision-making. This 2nd system gets tired very fast.
So, if we need to convince someone to make important decisions (which are for our benefits (and not for his/hers), it's better to do it in the evening as opposed to the morning because that 2nd system (which reason with the help of facts) feels good in the morning and gets tired in the evening.
I'm saying this just to say that there're a good physiological/psychological basis for the info in the post.
We just need to use this info the right way (not for our own benefits but for the benefits of all people, I think).
Thank you for adding these informations, I always believe that there is always a good timing to take advantage of, obviously in an ethical way. You are right about the Second system being effective in the morning instead of the evening, because basically at the end of the day we are relaying more on automatism and the psychological economy which I've observed with my patients.
