Branding: what’s the first step?
Hey it’s Friday here in Australia but before I finish my work week I’d like to leave you with a little branding tip that I hope you’ll find useful 😊
⋆ I would strongly encourage that before you even start thinking about your brand aesthetics you take some time to figure out who your ideal client is.
⋆ It’s important to be as specific as possible. How old is she? Where does she live? What does she do for a living? How does she spend her free time? What are her strengths? What needs does she have? How are you going to help her solve them?
⋆ Your ideal client is the person you will have in mind on every post you prepare, every product you create, every newsletter you send, just to name a few.
⋆ Having a clear vision of your ideal client will also give your logo/web designer a clearer idea about what direction to go.
⋆Creating your brand goes deeper than this but reaching your ideal client and satisfying their needs will be the very foundation of everything you do.
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Photo via: pexels.com
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