5 important points before you decide to launch a new free platform

The free trade platforms have had a great impact on the spread of the culture of self-employment in different societies of the world. One of the biggest problems that prevented the flourishing of this culture is the payment and delivery. It is difficult to build on the principle of trust between the two parties. He who manages the process and guarantees each party its rights.

I have had a problem with myself for many years when I agreed with someone to do a work in the field of writing and digital publishing. I sent him the money in advance for the good reputation I found and thanked him from many parties who dealt with him, but the work was never completed. The excuses did not stop until I failed him. And left him after a great disappointment, was not a quorum, but the problem of lack of seriousness, especially after the money reaches the wallet.

Although free work platforms are the best choice for doing business that does not require a person to be in a specific geographic location, it is not necessary to increase the number of platforms and new ones every month. Which repeats the same and does not provide any valuable additions that can contribute to the development and improvement of the mechanisms of self-employment.

Many platforms but ...

I will try not to mention any names of sites and platforms in this article, so as not to be considered by some as a propaganda article for some platforms or aimed at reducing other platforms and reduce it, I have passed many platforms work based on the idea of ​​providing micro services (those that can be requested and completed by $ 5 or its multiples), some of which appeared for a while and then disappeared, projects based on this principle - and still do - soon to fail and lost effort, which is why?

There is a famous platform in the Arab world based on the idea of ​​providing mini-works, and most of the people know them, but if you tried to look for similar platforms, you will find a lot of what appeared in the recent period, but unfortunately there is no interaction and some of them have closed doors, But only for air, there is no one to buy those services offered.

Try searching the internet with the words "free platforms". You will find articles that list those platforms and sites. You will find that most of these sites are stopped. You will find in the comments of their new site offers the same service and try to compete with what exists. The podium pages discover the secret of their distinction, which can contribute to their rise and rivalry with other platforms that have been deeply rooted in the web for years, almost nowhere to be found.

1. The principle of value added

Culture of "added value" can contribute to the renaissance of nations and peoples in general, in economics is defined as:

The seller provides the customer with a set of material profits such as free service and maintenance or a gift that increases the price of the real product in a way that allows the seller to raise the price
There is a new value to the seller on the basic commodity, and when we talk about digital projects, we mean that there is something new is not available in the past or a solution to the problem exists in the platforms already exist, but to come up with a new platform does not offer anything new is absurd that will not pay off Good.

He told me with a convincing reason to let me leave the old platform and turn to your new platform? This may be a feature that is not available in the old platform, and then you have to convince me of the importance and usefulness of that property, or maybe there is an actual problem facing the old platform and gave us a solution. Here you added new value to the work or project you are launching and trying to market. You have already taken the first real step to success.

1. Balancing supply and demand
   
   These platforms, which are based on the idea of ​​a peer-to-peer economy, are not like any other platform that provides specific services. You (as the platform manager) do not provide the service yourself, but the public is the one who provides the services. The public is also the one who buys the services. From the middle, and here lies the difficulty.

In parallel, there must be activity in the provision of services close to the volume of activity at the other end of which is the purchase of services. If you have made a lot of effort and money to bring in large numbers of service providers and neglected the marketing aspect of those services to attract buyers, The uselessness of staying in a platform where there is no one who buys his services or even casts peace upon him, and then he will leave and return to the first podium where he finds the one who approves of him.

The customer who wants to buy multiple services wants to see a variety of services and compete in quality and price until he finds his desires and find his question, if your biggest interest is to bring those who buy services, you find yourself stuck with many users and a few services, Your platform is abandoned after a while and the platforms are searched for by the user.

Success in this type of project is not easy, it needs a qualified team that manages the marketing process in a balanced manner and contributes to the growth of the platform in a gradual and steady way.

1. Build confidence first

Trust is important in projects that involve financial transactions. The client or user will not pay the money or give his credit card information to anyone who trusts him, so it is very important that there is continuity and transparency between the management of the platform and the users. It is good to have a story to tell The user who stands behind this podium is what the story is behind its appearance on the surface.

Marketing is the art of marketing. Effective marketing is about building a relationship that aims to build trust between the platform on the one hand and the target audience on the other. This will not be through a single Vespucci or a funded video. This will extend over a period of time, Until the last brick of confidence building, and then the user will deal with the platform without fear or apprehension.

1. No short term gains

One of the Arab companies that has provided a platform for digital advertising, which itself advertises some of its products through its platform, it benefits from the marketing of its products but also benefit the publishers and owners registered sites in the platform, they want to make money, and make money will not be only with advertisers showing their ads in their sites and Visitors are clicking on them. When the balance is low and the number of advertisers decreases, then platform management must intervene so as not to lose its publisher base.

There may be many solutions but they require costs and money, so the platform owners do not expect to start earning money from the second month or maybe the second year, there will be A lot of startup expenses initially spread up the platform and broadcast its name.

1. Continuous human support

There are digital projects that can be automated and then let it run itself without the need for human intervention except in rare cases, but the platforms are not one of these projects, they need continuous human support, you will find many disputes and disputes between the seller And the buyer, which the platform management must intervene and resolve, and there should be reviews of services provided and published and follow-up to ensure that things are going well.

These were some of the outlines I liked to share with you. Of course, there is much to learn before and during the development of any technical or digital project in general. Learning and tapping into the experiences and experiences of others is one of the key pillars of the success of any project.