I just wrote an article on the August 1st fork called "Bitcoin Cash: The Plan To Fork Bitcoin Back Out Into The Real World."

... The value of Bitcoin Cash is easy to see. But you need to look at its value from a FIAT currency perspective and not from a crypto currency perspective if you are going to see that value.

The word "cash" provides the biggest clue. It was no doubt chosen for the new currency because it invokes a sense of tangibility ( and normalcy ) in the minds of people. The target market for Bitcoin Cash is ordinary consumers... ( read more )

https://steemit.com/bitcoin/@skyflowers/skyflowers-co-0029-bitcoin-cash-the-plan-to-fork-bitcoin-back-out-into-the-real-world