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Kid Rock for senate. Kayne West 2020. Dwayne "The Rock" Johnson 2020.

These were supposed to be the jokes we made after a reality star started running for president. Now this is our reality.

When the electorate is uninformed, or often mis-informed, their choices become limited to brand recognition. This is a brand they trust to entertain them, and much like the Trump brand, is one they will likely now trust to make laws for them. Or, at least trust more than a 'politcian' whose background and experience immediately disqualifies them from trust in their eyes.

Personally, I'd love to see more scientists and engineers run for office. But, then I realize most scientists and engineers don't want to surround themselves with bureaucracy - or explain the internet to a bunch of septuagenarians.

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