Marmite - love it or hate it.

My dream present has arrived from overseas, after a long journey on what I imagine to be a huge cargoship fighting the elements to reach me.
But really, it just came for UK: A jar of Marmite!

Wtf is Marmite?

I mean this begs the questions cause most people who are not her Majesty's subjects have no clue. Yeasty something with the consistency of hard jelly and the color of putrefied mud. Healthy and tasty, say some.

I did some research and ended on a good forum discussing what you can do with it. Very very good suggestions:

Christina here takes a pretty aggressive stand. I imagine the mother of a friend of mine who kindly brought it to me won't be very happy being bitch-slapped. But at this point, I didn't even open the jar yet so I don't feel it's called for so I move on to more peaceful advice...

Oh, so that was the trick! Gagging has never been a particularly keen hobby of mine. But if one must, one will...

I eventually reached the very fun territory of people trying it for the first:

You see these faces?
That's the kind of thing that makes me want to try it even more.

Somehow the day passed without me opening the jar though. What a beautiful label though. Nice branding.
Can't wait to try it.

Have you?