Let's talk about rescued vegetables.
Every Monday, Hungry Harvest delivers recovered fresh fruits and vegetables right to my door.
The best part? Each and every one of the fruits and vegetables that I receive would have been rejected or thrown out with the trash if they weren't rescued by Hungry Harvest.
Did you know that between 20% and as much as half of the fruits and vegetables in the United States never reach the store because they aren't pretty enough according to standards set by the grocery industry?
All that waste translates to some 6 billion pounds of fruits and vegetables left to rot in the fields or rejected and tossed into the trash, from the United States alone.
This ugly tomato from my garden was delicious all the same.
Nature does not intend for fruits and vegetables to be perfectly spherical, or super straight, or absolutely uniform. Nature comes with variation, but finicky people and grocery stores have decided that only the most uniform, perfectly shaped, and immaculately colored vegetables and fruits should be sold in the stores. But a tomato that is bumpy and a mushroom that is oval instead of round have the same nutrition and flavor as their perfectly round and smooth field-mates, and the mis-shapen or under-colored produce deserves a home too. Thankfully, companies like Hungry Harvest have decided to come to the rescue and save the fruits and vegetables that are too 'ugly' to make it into stores.
When an orange is a little too small to fit in with the rest of the crowd, Hungry Harvest rescues it.
When a carrot is crooked, Hungry Harvest reroutes it.
When a farmer grows too many onions, Hungry Harvest swoops in and recovers them.
You get the point. For whatever reason, perfectly good and nutritious fruits and vegetables are wasted every day all over this world. Hungry Harvest's goal is to save the produce and deliver it to a home that doesn't mind if the zucchini has a blemish, or the cabbage is on the small size, or the farmer just grew too many cantaloupes.
I love opening my delivery each week. For $25 per week, I get the full harvest delivered right to my doorstep filled with delicious produce for the week. For a family of 4, I hardly need to supplement with trips to the grocery store for produce. Hungry Harvest also offers smaller and larger sized boxes, in addition to fruit-only boxes, veggie-only boxes, office boxes, and all-organic boxes. They even have weekly add-on items like recovered fresh bread and other pantry staples that would otherwise have been rejected or tossed away. Here are a few quick snaps of my 3 most recent harvest boxes:
Another awesome thing about Hungry Harvest is that for each item I receive in my weekly delivery, they provide the reason why it was included in the delivery; why it was rejected or not pretty enough. They even donate a box to a family in need for every box that is purchased. Three cheers for Hungry Harvest, saving the world one crooked carrot at a time!
Hungry Harvest isn't the only company on a mission to save the ugly and unwanted, when it comes to produce. Imperfectly Delicious is a program launched by Compass Group USA and Bon Appétit Management Company to combat food waste and get the imperfect produce, also known as 'uglies', into kitchens around the country. Here's a clip from Imperfectly Delicious's website:
CHARLOTTE, NC (March 19, 2015) — Pity the unpretty potato and the twisted turnip. Millions of tons of perfectly edible, wholesome fruits and vegetables get wasted every year because their size, shape, or color don’t exactly match the food industry’s stringent cosmetic standards. Some are left in the fields to rot or get disked under, or are rejected later during processing. But when you’re slicing, dicing, chopping, and cooking, flavor matters a lot more than looks. To fight food waste and support local farmers, Compass Group USA, the nation’s largest food service company serving 8 million meals a day, and Bon Appétit Management Company, its award-winning subsidiary, have together launched a groundbreaking program, Imperfectly Delicious Produce, to rescue and incorporate these fruits and vegetables into recipes served in their thousands of kitchens.
Starting in May 2014, the two companies successfully piloted the program at locations in California, Pennsylvania, and Washington State, and are now rolling it out in Oregon and Washington, DC, with plans to expand it to the rest of the country. More than 10,000 pounds of 31 varieties of fruits and vegetables, from misshapen organic carrots and leeks to loose kale leaves, were recovered during just the first few months of the pilot program.
Imperfect Produce is another company, based in California, that is taking on the noble task of recovering ugly produce and getting it into hungry bellies, and at 30%-50% less cost than grocery store prices!
In a 2015 story, NPR reported on companies aiming to reduce food waste by saving produce that is not cosmetically perfect enough to make it into the grocery store. The hope of these companies is that possibly someday, buyers and grocery stores will begin to see the beauty in the uglies.
Browse the internet to see whether recovered produce delivery is available in your area. If enough people join in on the movement, it can change the way we see food and eventually reduce waste and hunger in a major way.
Here are some links to get you started on your search:
- End Food Waste Campaign
- How 'Ugly" Fruits and Vegetables Can Help Solve World Hunger, National Geographic
- Reduce your food waste with ugly fruits and vegetables
- Ugly fruits and vegetables: why you have to learn to love them, The Guardian
And some hopeful stories of ugly produce gaining traction:
- Your fruit at Whole Foods is going to get a little uglier, Fortune
- Wal-Mart, America's largest grocer, is now selling ugly fruit and vegetables, NPR
Thanks for reading! If you enjoyed this post, check out my blog!
All content and photos by @jaymorebeet unless source is listed, taken in June and July 2017 using a Canon EOS 7D MarkII. Ugly vegetable photos were taken by @jaymorebeet in 2011 in Providence, RI, USA, using a Canon Rebel xTi.
Shocking that with many hungry people and all this GMO crap, that we're actually cosmetically screening food - somebody's got their priorities screwed up - disgraceful!
Top-notch post @jaymorebeet, up-voted and re-steemed.
It is pretty disgusting how it has gotten to this. Priorities of nutrition and sustainable agriculture practice are at the bottom of the list. Things need to change and I hope these companies catch on in the mainstream sooner than later. Thanks @conoscere
This wonderful post needs to be re-steemed and up-voted continuously to reach the masses. Great info @jaymorebeet
Couldn't agree more - that more people need to be aware of how much we as a society are wasting. Ugly veg is beautiful veg!! The beauty is in the imperfections!
I have never ever heard of ugly fruit or rescuing vegetables, but what a fantastic idea! It makes so much sense! And you can't beat that price for the amount of fresh produce you are getting! Thanks for sharing such a cool idea. I'm looking into it!
Thanks- you won't regret it. I really hope you can do something like this in your area.
This is a really well-written piece. Thanks! I love the "two-legged" carrots.
Thanks for stopping by @beriberi! Glad you liked it! Some funky looking vegetables, huh?
We really need to stop the nonsense thinking that veggies and fruit need to be beautiful to be edible. I'd love for a grocery store to sell these fruits and veggies where I live. Great post.
I think the movement is gaining some traction, but clearly not nearly enough. What is needed most is that if and when it does become available in your area, you tell all your friends and have them over for a delicious meal made from ugly food!
Sounds like a plan.
Such a great project! Never got it why all veggies and fruits have to look perfect. I like the odd shapes. Great post!
Yeah i think of it kind of like white bread - how decades ago people decided that white bread was beautiful and it flooded the grocery stores. Giving up nutrition and good sense for some invented ideal of what food should 'look like'. The worst part is that I think the unique shapes and colors are what make the food beautiful (just like people!) :) Thanks @amy-goodrich :)
Agree! I feel so blessed to live in Cambodia where they don't care about how veggies look! every day farmers come down to the market and sell what they have. No chemical giant or GMO-produce has made it here. Everything is grown without chemicals and on small scale farms... you sure taste the difference too.
That is how I wish things would go in the US- I am seeing it a bit more but not nearly enough. We need to take a lesson from Cambodia!!
Hehe! I hope it stays here that way though! It is developing at a fast pace!
This is great @jaymorebeet! So much waste goes on in the US...so many homeless people, and kids could be fed....So saving these perfectly tasty veggies and fruits is great! Thank you for sharing :)
It's pretty incredible that this problem exists - if society stopped prioritizing the appearance of food over it's nutritional properties and flavor, we would solve a lot of problems.
Thanks for stopping by!
People shouldnt care for appearance. Its all smushed once you eat it! Lol
I know right!! Thanks for stopping by :)
Can's see why these fruits/veggies are rejects. They sure are still edible and definitely shouldn't go to waste. That's a really great initiative they have...
Yeah it really is a great mission - and honestly, most of the time I can't even tell why someone would reject the produce - the food even has to be precisely the right size in order to make it into most grocery stores. Kind of a ridiculous demand to put on nature to produce all of the fruit in the exact same diameter....so disgusting
True. How can we expect precision from nature, I don't know...
Nice News
Thanks @holyangkor - it's such an important and overlooked topic.
This is a great idea. I heard that some grocery stores in Europe are starting to have an "ugly produce" section. Such a waste to discard these. Upvoted & Resteemed... Keep up the good work!
Yeah I think it may have been France that was doing a lot of this type of produce. We've got to take note!