Choc horror: four-fingered KitKat set to lose protected EU status

The shape of the four-finger KitKat bar set to lose its EU-wide protected trademark status after the European court of justice ws instructed that the chocolate was not well enough known in Belgium, Ireland, Greece and Portugal.

An appeal by Nestle, the maker of KitKat, against an earlier ruling should now be thrown out, the court s advocate general advised judges sitting in the Luxembourg court.

The company had only provided evidence that the chocolate was sufficiently well known in Denmark, Germany, Spain, France, Italy, the Netherlands, Austria, Finland, Sweden and the UK, the advocate general, Melchior Wathelet, said.

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