Mc Donald's photo advertising vs. real burgers + behind the scenes of a mcdonald’s photoshoot!
Sources:
http://www.designboom.com/design/mcdonalds-photo-advertising-vs-real-burgers
http://kisscasper.com/mcdonalds-ads-vs-the-real-thing
It’s never quite as good as the ads make it look!
McDonalds is the fast food giant that everyone loves to hate, but no one can stay away from. McDonalds has some really good ads and the ads always make the food look so delicious, however whenever we get our bag handed to us through the drive-thru window, what we pull out is never quite what it looks like in the pictures.
Buzzfeed has apparently experienced this and decided to put the advertisements up against the real product. What they find is that ads have the tendency to be slightly deceiving.
Video:
McDonald's photo advertising pictures:
t takes a team of experts to craft the burger
image © mcdonald’s canada
it is perfectly constructed to showcase the hidden ingredients
image © mcdonald’s canada
blemishes are removed to showcase an appetizing product
image © mcdonald’s canada
Video:
Aha, so that's how the magic is done :)