McDonald's removes the flavors, colorants and other artificial preservatives found in its food

Bio wave in the United States, McDonalds pass to natural burgers

The most famous hamburgers on the planet go to natural. McDonald's removes the flavors, colors or other artificial preservatives found in its food. Only gherkin slices still contain an artificial preservative, recognizes the American fast-food giant, but consumers can do without it if that's what they prefer. This change comes into effect in the 14,000 restaurants throughout the United States.

This is another step for McDo as a junk food champion, which he defends in order to attract or retain a client more concerned about what she eats. He sees a way to build "a better McDonald's". The fast food giant is trying to respond to the rise of the bio wave in the United States, but also more generally to a greater concern for the origin and quality of products according to them.

A strategy doubled by a modernization of restaurants and a greater diversification of menus. But the process is complicated to implement in this country where McDonald's is often one of the few restaurants accessible to the poorest sections of the population and for which the price factor takes precedence over quality.

Source : www.sciencesetavenir.fr

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