Floki Expands Presence in UAE as Sponsor of the 2024 World Tennis League

Floki is set to make its mark at the 2024 World Tennis League (WTL), one of the most exciting mixed-gender exhibition tennis tournaments in the world.

Held at the Etihad Arena in Abu Dhabi from December 19 to December 22, this year’s event combines world-class tennis with live music, set to captivate millions of fans worldwide.

The 2024 WTL boasts a roster of top-ranked athletes, including: Aryna Sabalenka, Iga Swiatek, Jasmine Paolini, Casper Ruud, Nick Kyrgios, Simona Halep, Stefanos Tsitsipas, Paula Badosa, Andrey Rublev, Elena Rybakina, Caroline Garcia, Mirra Andreeva, Jordan Thompson, Sumit Nagal, Alexander Shevchenko and Denis Shapovalov. These players have been assigned to 4 different teams — Kites, Eagles, Falcons and Hawks — as part of an all-play-all game format.

Floki’s brand will be prominently displayed throughout the tournament. Branding will feature courtside next to the tramlines and across all digital collateral including LED boards, big screens, and backdrops.

The partnership aims to position Floki with a global audience that exceeded 46.4 million during last year’s event.

The evenings will transform the Etihad Arena into a concert venue, featuring live performances by Bryan Adams, Akon, Anastacia, and Sean Paul.

This year’s WTL will be broadcast live on Sony TV and an extensive network of global broadcast partners, ensuring Floki reaches tennis fans worldwide.