7 most common Email marketing mistakes

theissuesoflife (26)in #fiverr • 7 years ago

From spelling mistakes to broken links, or inaccurate segments, things can go wrong for even the savviest of marketers. Mistakes are the inevitable part that can happen at any point in time.

Statistics says, “Around 205 billion email messages are sent per day.”
This indicates that the world still believes in the magic of email marketing. This old-school form of marketing has its charm when it comes to cost-effectiveness and ROI.

Here are 7 most common email marketing mistakes that can cost you a fortune:

Incorrect links:
You might have encounters with mails containing links that don’t work. This sounds like a minor issue, but it can be the cause of losing your leads through emails.
Before sending mail to your list, do send a test email to yourself and check for all the links provided in the mail.
Sending mail to people without their permission:
This is a Big NO-NO in email marketing. Some people end up taking shortcuts by buying lists and mailing to them. Sending emails to people without their permission is against the law and can hurt your reputation badly.
Before launching your next email campaign, make sure you do not fall victim to this common email marketing blunder and end up hurting your reputation.
Emails with Too many or No images:
Having images in mails is a good way to grab the leads, but too many of them make your mail unfit for the mobile platform. Too many images, slow download, graphics that overshadow your message, and attachments will turn off readers. Try to use minimum of one image and make it mobile optimized before sending.
Not optimizing emails for mobile:
According to stats, “55% percent of all emails are now opened on a mobile device, and 80% of recipients delete emails not optimized for mobile.”
In the age of the smartphone, designing emails according to desktop or tablets can put you far behind in the race. Your emails should be mobile friendly to achieve success for your marketing campaign. Many brands have taken note of this trend and are working in the direction to adopt it.
Focusing on the product, not on customers:
Emails should provide value to the customers. Focusing only on product marketing, sales and offers you are providing can mislead your prospects. Instead of cold selling, marketers should focus on providing value to the emails which make potential customers read them, share them and are excited to use more of the product.
Sending an email that is one big image:
Many email receivers can’t read such emails, as these type of emails go directly to spam. Even if they escape from spam, there are many marketers who have blocked the images. These marketers won’t be able to read your message.
To maintain the balance make 50/50 or 60/40 ratio of both images and text in mail.
Deceitful subject line:
Avoid using deceitful subject lines; these are misleading and illegal. Having a clear, accurate and short subject line where the reader can understand what the email is about is the best way to engage with your audience.
Once you have written your subject line put yourself in reader’s shoes and read it if it sounds misleading change it. Don’t try to make sales through it by using deceitful lines.