Yes, this is so great! I so agree with you, and it's so frustrating when people start talking about "not wanting to label people". And what you say about women having been socialised not to want to be CEO (or be in politics or whatever) is spot on. That in itself is a whole article there, to unravel how much the patriarchy has dominated the narrative, shaping it so that women who want power are vilified and made to feel that something is wrong with them. And yes, that is subconscious, but you can see those messages in movies, TV shows, books, and the things we tell our children at school and at home.