The power of fear is well understood by the people who wield it @dwinblood

I've seen it pointed out in marketing and advertising research that of the 2 motivations of either gaining something good or getting away from something bad, people will always move away from something bad more than they'll go towards something good.

Sorry if that was worded poorly but I've had to leave & come back from your post 3 or 4 times now and am still somewhat distracted.

I'd post a photo from the Dino De Laurentis film but I just can't bring myself to do it.

Especially not that photo of Sting, it fills me with fear.