MARTINI: FASHION ON BLOCKCHAIN

INTRODUCTION
In a highly competitive and technological advancing era of the 21st century, it is absolutely difficult for old/obsolete business model to effectively thrive. The reason is pretty simple; technological advancement is disrupting sectors of the economy, thus setting a fundamental basis for different business model to thrive.
Worthy of note is the Fashion industry, this industry has been reported to witness a decline in consumption of Apparel Luxury products mainly in the U.S and China. Therefore, it is high time to take advantage of technology advancement which opens up a wide range of opportunities for innovative ideas to thrive; it is for this reason that Martini platform is being developed.

WHAT IS MARTINI
Martini is a decentralized fashion ecosystem which facilitates investment in emerging designer brands and offer a global market place for trading fashion-related products and services.
It is believed that the platform will offer exciting and interesting opportunities to every categories of actors within the fashion industry.

TRANSITIONS IN FASHION INDUSTRY.
Basically, traditional fashion designers operate their business from shops which can be of varying capacity depending on who is in charge. From there, it graduated into online stores which offers more convenient mode of operations. Now, there is an emerging force in the market know as Age of emerging designers, the fashion industry looks promising and with new technologies, it has been reported that 75% of fashion retailers plans to invest in new technology in 2018/2019(BoF report) which, no doubt present an interesting opportunity of a new dawn in the fashion industry.

HIGHLIGHT OF CHALLENGES IN THE FASHION INDUSTRY.
👉 Lack of proper funding is a major barrier to new entrants and startups thus only the industry giants dominate the market.
👉 Absence of community of people with a common goal, this is a problem bothering mass adoption of brands especially newer brands.
👉 High level of competition makes it difficult for private/individual investors to make good fortunes due to the presence and monopolising nature of the market by the Industry giants.

MARTINI'S SOLUTION
Martini as an intended decentralized global fashion ecosystem, seeks to use blockchain technology in providing emerging and talented fashion designers a transparent platform to efficiently monetize their clothing lines as well as giving access to investment in early-stage designer brands.
Fashion designers, fashion consumers and professionals will be able to trade valuables including clothing and fashion related expertise through the martini's marketplace. Using a decentralized approach implies that everyone will have a fair chance in the market.
Point of interest:
✅Martini will provide the best and most efficient way to raise fund for emerging designers clothing lines, funded designers will be able to sell their designs in the Martini marketplace, thus reaching a large global based audience.
✅ Professionals, models, photographers etc will be able to monetize their skills.
✅ Individual/private investors will be able to invest in the brands they prefer.

HOW OT WORKS

MARTINI ICO
Martini is offering investors the opportunity to support her project/idea by means of purchasing the MTN Token.
More Details:
ERC20 Token 👉 Yes

Name 👉 MTN

Price in ETH 👉 0.000025

Total Supply 👉 1,000,000,000

Hard Cap 👉 $7.5M

Soft Cap 👉 $0.5M

Please note, only individuals with over 20ETH contribution are eligible to apply to be a member of Martini Executive Board.

Token Sale:
3-Day Early Bird April 👉50% Bonus

Pre ICO 👉TBD(30% Bonus)

ICO 👉 TBD (20%, 10%, 0 Bonus----varies with time)

MARTINI'S ROADMAP

In conclusion, Martini's idea looks amazing and has received great positive ratings from experts. It is such a good thing the fashion industry is not left out in the current technological advancement of the 21st century.

SOURCES/OFFICIAL LINKS
website: http://lemartini.com/
Whitepaper: http://lemartini.com/Martini_Whitepaper.pdf
Telegram: https://t.me/martinifashion
Ann thread: https://bitcointalk.org/index.php?topic=3256329.0

Written by Torps1: https://bitcointalk.org/index.php?action=profile