We all know how much time and hard work is required to create a new product, it involves research by scientists, imagination of the artists and ideas of the creators. There is a chain of innovators, scientists, artists, and creators involved in the developing of a new product. Of course, a lot of resources are utilized to make sure a product is the best it can be before it hits the market. This is something the brands have always strived for and that’s why we associate brands with quality.

A brand gives the guarantee that there has been an enormous amount of hard work, energy and time invested by a team of dedicated individuals to make sure that the product people get is nothing short of amazing. No body can deny that the dedicated individuals behind a great product must be appreciated for their hard work in order to maintain their motivation for future innovation.

The Problem

Unfortunately, there is no shortage of fraudsters who are able to make counterfeit branded goods which are much inferior in quality and functioning. These people cheat both the consumers and the people who dedicated countless hours to bring a great product to market. Because they produce something of inferior value but claim it to be a branded product, they harm the image of the brand and lower people’s view of the effort put by hardworking people who made the original product. Also, the consumer is cheated as they overpaid for something that is a fake and the brand itself loses all the money that was meant for them.

The Solution

To put an end to the horrible market of counterfeits, Seal Network is using the blockchain to offer a solution. Seal Network has found the solution to eliminate the risk of counterfeit products and has made it impossible for the fraudsters to sell a product with fake brand name.

The Seal Network functions by providing brands with chips that they can put on all the products they make. These chips store the authenticity of products on the blockchain and that means no one can tamper with the verification of a product’s authenticity. After that, the Seal App makes it possible for any one to make sure if the Seal-embedded product is genuine. All you have to do is use your smartphone to scan the Seal NFC chip which is embedded in the product. You will get the complete information about the product and will be able to verify if it is an authentic branded product or not. This blockchain enabled technology will offer other product related services too like theft protection, insurance, and ownership transfer.

Also, Seal Network will make it possible for the brands to earn money through secondhand sale of their products with every transfer of ownership. People benefit too as they will be able to verify whether the second-hand product is genuine or not. And since the chip on the product allows people to attach ownership, people will be able to tell if the person they are buying from is the real owner or not. This prevents theft and also makes sure people buy genuine goods even when they buy second-hand.

I believe Seal will bring back the consumer confidence by making it so easy to check the authenticity of the brand just by one tap on their smartphone.

Website: https://seal.network/
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