Every time you hear the term “fashion”, the first thing that strikes everyone’s mind is apparel and accessories. However, that is not all that there is to fashion. Fashion communication courses combine the creative worlds of fashion and communication. It is an up and coming career in the fashion industry.

What is Fashion Communication?

When we talk about Fashion communication, we mean verbally, visually, or auditorily exchanging fashion ideas, trends, and identities. The field is an amalgamation of Fashion Design, Communication Design and Fashion Management, where a brand or designer showcases its ideas, outlook, vogues, styles, and design languages to its customers. It includes careers ranging from graphic design, visual merchandising, retail space designing, styling and photography, fashion journalism, and PR or fashion events. Aside from the artistic and commercial sides, the subject also covers the concepts of identity and self-expression through fashion and how fashion psychology has become an inextricable part of our daily lives.

It is critical that a company's customer base well understands a design's objective. And it is the role of a fashion communication expert to convey the design philosophy to the broader populace. They serve as the point in the exchange where a consumer is introduced to the design's orientation. A fashion brand's success and image in today's digital ecosystem is determined not only by its design philosophy but also by its communication strategy and outreach. It has evolved into one of the most critical variables in determining how well customers regard a brand.

Fashion communication as a profession has been steadily gaining ground in the industry. In today's digital world, more and more firms and designers recognize the importance of having a solid fashion communication plan to grow and develop. It's a new field with very little competition and hence an ideal arena for exponential growth. One of the most striking questions that come to mind while considering Fashion Communication as a career is the scope of this field. As a Fashion Communicator, you can pursue a variety of employment choices, including:

Fashion Blogger
Fashion Journalist
Fashion Analyst
Content or Creative Director for a Fashion House/Brand
Fashion Writer
Fashion Photographer
Visual or Retail Merchandiser

Though these choices appear promising, the list is not exhaustive, and there are more options such as marketing, brand management, public relations, or advertising for fashion brands or celebrities. Aspiring students can also explore newer options such as being a Fashion YouTuber, a video editor who creates content for various platforms, an editor for a website or magazine, or a fashion stylist or an image consultant.

However, to avail such opportunities, and make the most out of them, it is important that all students acquire relevant qualifications from reputed institutions like Delhi’s IIAD.